Facebook always seems to have ads that are perfect for us this is because a lot of companies tailor ads directly to you, based on the things you like. While targeted ads are nothing new, a leaked document about Facebook moods and marketing just revealed something that we are not okay with.
According to the memo – Facebook either shared data or discussed plans to share data regarding the emotional states of teens using the site so that marketing campaigns could narrow in on their target audience — specifically, vulnerable teens who might be feeling distressed or unworthy.
According to Consumerist, “The document apparently outlines an array of teenagers’ emotional states that the company claims it can target based on how kids are using the service, including, “anxious,” “defeated,” “insecure,” overwhelmed,” “stressed,” and “worthless,” among other negative emotions.”
This is dangerous for so many reasons because it’s preying on a demographic that is incredibly vulnerable and easily influenced. Teens are more likely to be taken in by extreme diets and other “quick and easy problem solvers” simply because of their age and experience.
Facebook has since apologized for the memo leak and claims that the company never used the data collected and that they don’t plan to start. We hope Facebook sticks to their word and that the public backlash to this news shows them that they never should have considered this and that it is wrong and a violation.